Guide to Designing a Law Logo
Law firms logos are using the same old icons over and over again. Law firms think that the best way to represent their business is with either a gavel or the scales of justice, but the problem is that almost all of them think that way and you find the same images in most of their logos. If you want to stand out from among your competitors, you need to be creative with your logo. Below are some ideas that you can use to help you design the best logo for a law firm.
Classic designs are still in and looks great. Yes, a pillar, the scales of justice, or a gavel tells us what a lawyer does. People right away know that you have a law firm with these symbols. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. You need to add something creative to it. You can make a gavel and pillars from different items like newspapers, lighthouses, and even animals. What we are trying to say here is to give your old icons something new.
A single thing can be used to make a great logo. The first letter of one of your partner’s names can be a good example. A good letter is that which can be found in many partners’ names, if possible. If you make the logo focus on a single letter especially one of the rare ones, then it could be a good way for your brand to be known well. You can use the letter Z if your company name is Zanes Law.
Logo is the best way to tell people what you do. If you put a man and a woman into your logo, people will know that you are a lawyer that has to do with divorce, family, etc. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. Scales of justice can be portrayed with marijuana leaves. This is ideal for a niche market. These logos will connect you to your customers. If people see your logo, then they will surely know if you are the right lawyer for their needs.
Your logo can bear the name of your law firm. Many law firms use the power of their names for attracting customers. You can build your reputation or your brand this way. It is with the execution of the design that can be the source of the problem. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. When people sees your logo, they should be made confident to trust in the integrity of your business.
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